elsteramablog

random observations of an east bay multimedia creative director

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Location: Pleasanton, California, United States

Wednesday, May 03, 2006

Is Sony willing to lose the game console war to win the HD format war?

SONY is prepared to hand over ground to Microsoft’s XBox for a couple of years if it means that it gets Blu-Ray established. Mystic musers from Wedbush Morgan Securities, Michael Pachter and Edward Woo, say that Microsoft’s XBox 360 will rule the roost in the console market for the next two years. They think that Sony is more interested in winning the HD format wars than the console battle. In a report into the future of the console industry the authors say that, in the long term, the console wars will not be won by the manufacturer who has the most videogame titles per console, but rather, it will be determined by consumers’ willingness to adopt new high definition DVD formats. more

Wooden Computing

Wood! It grows on trees! It's the most common building material in the world, it can be harvested sustainably, it's beautiful, it's nice to touch and look at, and it's completely ignored in consumer electronics. Read More.

Tuesday, April 18, 2006

SF Gate: The Great Quake: 1906-2006 Photo Gallery

I've seen a lot of pics of the 1906 SF Quake, but this photo gallery is the best ever. Done for the 100th anniversay of the quake. Fascinating. See for yourself

Friday, April 07, 2006

Could This Be The 'Big One' For Devil's Slide?

PACIFICA - With little roadbed left, Caltrans officials say the troublesome Devil's Slide stretch of Highway 1 between Pacifica and Montara may never reopen after the latest series of landslides -- triggered by nearly five weeks of rains -- have left the roadway heavily damaged and impassable. Caltrans crews were to drill some 150 feet into the remaining roadway on Friday in an effort to gauge the extent of the current slide. "The last time it slid like this was a winter when we had 30 days of rain in January (1995)," said Caltrans spokesman Jeff Weiss. "We almost had 30 days of rain in March...There's not a lot of roadbed left. The concrete barrier is right at the end of the cliff so there's always the potential that this might be the 'Big One.' I hope that it's not, but that road is not going to last forever. We don't know if it's this time or the next time." read the full article

Sunday, April 02, 2006

Advertisers Losing Faith In Television Commercials

Research is now showing that advertisers do not trust television commercials alone to do the job anymore. Great stats. A new survey from the Association of National Advertisers (ANA) and Forrester Research found that 78% of advertisers feel that over the last two years television advertising has lost effectiveness, and - as a direct result - marketers are exploring emerging technologies to help bolster their television advertising spend. Read the full article at Impact Lab

Tuesday, March 28, 2006

Autistic Spends 16 Years Designing an Amazing World

Gilles Trehin is an autistic 28-year-old. Since the age of 12, he has been designing an imaginary city called Urville. He has created detailed historical, geographical, cultural, and economic descriptions of the city, as well as an absolutely extraordinary set of drawings. Check out the pics!

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