Advertisers Losing Faith In Television Commercials

Research is now showing that advertisers do not trust television commercials alone to do the job anymore. Great stats. A new survey from the Association of National Advertisers (ANA) and Forrester Research found that 78% of advertisers feel that over the last two years television advertising has lost effectiveness, and - as a direct result - marketers are exploring emerging technologies to help bolster their television advertising spend. Read the full article at Impact Lab